JOHANNA MAGAÑAAN EDITED PORTFOLIO   /   2026
Johanna Magaña black and white editorial portraitJOHANNA MAGAÑA / PORTRAIT 01
STRATEGY, CULTURE & THE ART OF CONNECTION

Ideas become
culture.
People make
them matter.

I see the connections others miss and turn them into momentum.

EXPLORE THE WORK ↗
THE POINT OF VIEW

The most compelling work doesn't just enter a conversation.
It changes one.

CULTURAL INTELLIGENCE   /   CREATIVE STRATEGY   /   HUMAN CONNECTION
01 / SELECTED WORK

The work.

Ideas at the intersection of sport, culture and creative ambition.

Carlos Alcaraz at Cactus Court campaign
01 / 02
NIKE / SPORT × CULTURE

Nike ×
Cactus Jack.

THE CULTURAL CONTEXT

Where sport, music and sneaker culture converge.

MY WORK

Global campaign production and cross-functional execution, connecting creative ambition with the teams making it happen.

Blue Nike Cactus Court Air Force 1 sneaker

THE DETAIL / PRODUCT MEETS CULTURE

02 / GLOBAL BRAND OPERATIONS

Nike ×
SKIMS.

THE CHALLENGE

Making one ambitious global launch work across teams, timelines and markets.

MY WORK

Creative operations, cross-functional alignment and launch readiness.

NikeSKIMS global creative operations workflow
GLOBAL CREATIVE OPERATIONS / WORKFLOW STUDY
02 / THE PERSON BEHIND THE WORKA CAREER ACROSS CULTURE & BUSINESS

Not defined
by one
industry.

I'm drawn to the space between disciplines, where unexpected connections create new possibilities.

My career spans BuzzFeed, Airbnb, Intuit and five years at Nike. I've worked across creative, operational and business teams, bringing people and ideas together to move ambitious work forward.

NIKEAIRBNBBUZZFEEDINTUITCOACHDISNEY
03 / THE NOTEBOOK

Tuesday
Thoughts.

Culture, leadership, technology and the questions worth asking. A space for original thinking, coming soon.