
Nike ×
Cactus Jack.
Where sport, music and sneaker culture converge.
MY WORKGlobal campaign production and cross-functional execution, connecting creative ambition with the teams making it happen.

THE DETAIL / PRODUCT MEETS CULTURE
JOHANNA MAGAÑA / PORTRAIT 01The most compelling work doesn't just enter a conversation.
It changes one.
Ideas at the intersection of sport, culture and creative ambition.

Where sport, music and sneaker culture converge.
MY WORKGlobal campaign production and cross-functional execution, connecting creative ambition with the teams making it happen.

THE DETAIL / PRODUCT MEETS CULTURE
Making one ambitious global launch work across teams, timelines and markets.
Creative operations, cross-functional alignment and launch readiness.

I'm drawn to the space between disciplines, where unexpected connections create new possibilities.
My career spans BuzzFeed, Airbnb, Intuit and five years at Nike. I've worked across creative, operational and business teams, bringing people and ideas together to move ambitious work forward.
Culture, leadership, technology and the questions worth asking. A space for original thinking, coming soon.